Email Follow-Up Strategy: How to End Your Emails for More Replies

If you know you, you know I always say to end your emails with a question. And I still stand by it: questions invite replies.

But sometimes? I break my own rule.

In fact, I just did it today.

Because there’s something that could be even more effective than ending with a question:

Ending your email with a clear follow-up plan.

Try this instead:

“If I don’t hear back from you by [insert day], I’ll follow up then.”

That one sentence:

• Shows you’re organized and confident

• Takes the pressure off your reader

• Removes the awkward “Should I follow up? Are they going to think I’m annoying?” spiral

You’re not being pushy: you’re being proactive.

So when they hear from you again? They’re not surprised. You told them you’d follow up. And now you are.

Just one rule: If you say you’ll follow up, actually follow up. Set a reminder. Put it in your phone. Add it to your calendar.

Because consistency builds trust.

Why this works for creators and business owners:

• You’ll get more replies (especially from brands and collaborators)

• You show initiative and leadership

• You stand out from the “Looking forward to hearing from you” crowd

Want to get more yeses? Stop hoping for replies and start setting expectations.